Abstract

The case presents an overview of Nokia's entry and expansion strategies in India. In the past one decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The case describes the marketing strategies of Nokia in India and examines how the Nokia brand has become synonymous to mobile phones in the country. While Nokia considers India as one of the most important markets for its future growth, the company has been facing stiff competition in the recent years from Korean players like Samsung and LG. The case highlights Nokia's strategies to compete with Korean companies and its product expansion plans in the near future

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Entry and expansion strategies of Nokia in India
• Marketing mix of Nokia to tap the Indian market
• Challenges faced by Nokia in the Indian market.

Keywords

Nokia India, Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix, Customization, Branding, Nokia Priority Dealer, Nokia Professional Centers, Rural Marketing, International Business