Abstract

The case “Ford Motor Company Bids Goodbye to India” deals with the reasons why Ford India exited the Indian market and how its exit affected the various stakeholders involved. The case starts with a brief history of the company along with details of its operations in India. It then touches upon the reasons that led to Ford India shutting down its operations and quitting India. The case further highlights the impact of the company’s exit decision on the Indian automobile market along with Ford’s restructuring plans. The case ends with the future plans of the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Evaluate the various factors that influence the growth of a business
• Analyze various exit strategies adopted by companies
• Understand the restructuring strategies followed by companies

Keywords

Ford India Limited; Exit Strategy; Restructuring; Contract Manufacturing; Platform Sharing; Business Restructuring; Wrong Product Positioning