Abstract

The article discusses about the ban on coca cola by University of Michigan and other universities, Coca-Cola’s annual contracts with the University of Michigan alone were worth around US$ 1.4 million in sales but the officials mentioned that the sale could resume if the company addresses these problems in a satisfactory way. This ban was the outcome of a relentless campaign by student activists and human rights groups, who have pressurized universities to boycott Coca-Cola.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

university of michigan, coca cola, product, New York University, Rutgers University in New Jersey, the Santa Clara University in California, annual contracts, business practices, labor practices, boycott, environmental concerns, protocol, union leaders, International Labor Rights Fund, United Steelworkers of America, and SINALTRAINAL, lawsuit, death squads, allegations, Plachimada plant, Kanjikode Industrial Area