Abstract

Anita Roddick was in India to formally launch the retail stores of The Body Shop International Plc. Body Shop was earlier associated with India through its community trade program. Body Shop was regarded by many as one of the pioneers of modern corporate social responsibility. But, Body Shop and Roddick came under severe criticism when it was announced on March 17, 2006, that Body Shop had agreed to be acquired by the beauty care giant L’Oréal SA.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Anita Roddick, The Body Shop International Plc, Quest Retail Private Ltd., Planet Retail Pvt. Ltd, Beauty care, cosmetic products, environment, green consumerism, sustainability initiatives, community trade program, L’Oréal SA, retail store chain, corporate social responsibility (CSR)