Abstract

The caselet gives an overview of the merger between Citicorp and Travelers, two large US based financial institutions. It focuses on the various problems faced by the merged entity, Citigroup, because of the two distinct styles of leadership of Co-CEOs.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• It gives an overview of the merger between Citicorp and Travelers, two large US based financial institutions
• and The case focuses on the various problems faced by the merged entity, Citigroup, because of the two distinct styles of leadership of Co-CEOs.

Keywords

Compensation, cross-selling, merger, synergies