Abstract

This caselet is on Johnson & Johnson’s credo statement and how it has guided the company’s actions over the years. The case also discusses how the company institutionalized the concept and how the credo statement enabled managers to think in a concerted fashion when faced with a crisis.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Mission, vision, objective
• Significance
• and Institutionalizing the mission.

Keywords

Mission, Mission statement, Vision, Decision making, Value system, Culture, Johnson& Johnson, Tylenol, Credo, Crisis