Transforming Bata
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Details
Case Code:
CLBS060
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Bata India
Industry:
Home Appliances & Consumer Products
Country:
India
Themes:
Corporate Strategy,Growth Strategy, Turnaround Strategy
Abstract
This short case study is about India’s largest footwear retailer Bata India Limited (Bata) and initiatives it took to transform itself in the early and mid2000s. These initiatives bore fruit and since 2006 the company was showing good performance. The company was planning to grow further in the coming years.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Turnaround strategy
- Business Transfor-mation
- and Restructuring
Keywords
Turnaround, restructuring, Production, marketing, outsourcing, retail strategy, manufacturing, distribution, retail management, Bata India Limited, Bata, footwear, retail, India