Abstract

In late 2008, India-based CDMA operator, Tata Teleservices Limited (Tata Teleservices) and Japan-based telecom operator NTT DoCoMo (DoCoMo) entered into a joint venture (JV) in India. Subsequently, in June 2009, the two companies unveiled their new brand identity for offering GSM services in India - Tata DoCoMo. With this JV, Tata Teleservices got a presence in the GSM market while DoCoMo got the opportunity to tap the tremendous potential offered by the Indian telecom sector.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Joint Venture.

Keywords

Joint venture, branding, GSM, CDMA, Tata Teleservices, DoCoMo, value added services, SEBI, FIPB, pan-India license, telecom circles, Business and Technology Cooperation Committee, 3G