Intel and The Dell-AMD Deal
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Details
Case Code:
CLBS075
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Advanced Micro Devices, Inc.
Industry:
Technology & Communications
Country:
US
Themes:
Strategic Alliances,Operations Strategy
Abstract
This business update discusses about dell opting for AMD Opteron ending its long-standing Intel only strategy. dell had taken this move due to intel’s earnings shortfall leading to a stagnant growth in the PC market. Dell also faced intense competition from Samsung, Toshiba and texas instruments.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
intel, dell, AMD, Opteron, Advanced Microdevices, Intel corporation, four way server, Symmetric Multiprocessing, Samsung, Toshiba, Texas Instruments, technological development, rebranding strategy, Woodcrest