Abstract

Access Markets International (AMI) Partners, Inc., a provider of global market intelligence and consultancy services said that small and medium businesses (SMBs) in India were expected to spend around US$8 billion in 2007 to improve their IT infrastructure. Intel India had announced the SMB Advantage Program to target SMBs in India with the help of select channel partners.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Access Markets International (AMI) Partners, Inc., market intelligence and consultancy services, small and medium businesses, SMB, enterprises, Intel India, SMB Advantage Program, Microsoft, HP, IT infrastructure, software piracy, marketing communications strategy