Abstract

This caselet discusses Titan’s foray into the prescription eyewear market in India. Titan announced in early 2007 that it would open new stores under the Eye+ name to sell spectacle frames and lenses, contact lenses, and sunglasses. The stores would not only sell eyewear under Titan’s own brand, but also carry several international brands. Titan hoped that its foray into branded prescription eyewear would meet with the same success as its foray into branded watches and jewelry had done.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Prescription eyewear, Titan, Titan Eye+, Lawrence & Mayo, GKB, lenses, opticals, TIDCO, Tata Group, spectacles, jewelry, watches