Disney’s Strategies in China
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Details
Case Code:
CLBS089
Case Length:
4
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Walt Disney Company
Industry:
Leisure & Entertainment
Country:
China
Themes:
Market Entry ,Growth Strategy
Abstract
This caselet discusses Disney’s localization strategy in the Chinese market where the company had a relatively small presence. It talks about Disney’s plans strengthen its presence in China by localizing its content.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Walt Disney Company, China, The Secret of the Magic Gourd, Disney Channel, Stanley Cheung, Jo Yan, Joseph Lampel, localization