Abstract

Traditionally dominated by local assemblers, the Indian personal computer (PC) market was witnessing a shift in client demand toward branded PCs. The growth in the market in 2007 was spurred by an increased consumer demand for notebooks. Analysts felt that the PC market in India would grow at a healthy pace through 2012 because of a combination of factors, increasing its attractiveness to global PC markers who were looking at emerging markets such as India for growth as the mature markets of the West were showing signs of saturation.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Strategy, Competition, emerging market, India, personal computer, PC market, Indian PC market, global PC market, information technology, IT, market share, pricing, advertising, Hewlett-Packard, HP, Dell, Acer, Lenovo, Toshiba, HCL, Lenovo, IDC, Compaq, desktop, notebook, Shah Rukh Khan, Saif Ali Khan, Hrihtick Roshan