Abstract

This micro case study is on the business portfolio of the Aditya Birla Group and how it has been restructured to achieve growth. The case also highlights the culture of meritocracy adopted by the group to achieve growth.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Growth strategy, Mergers and acquisitions, Takeover, Divest, Competition, Business portfolio, Meritocracy, Kumar Manglam Birla, Aditya Birla Group, Birla Group, Hindalco, Indal, Alcan, Birla Copper, Grasim, Indo Gulf Fertiliser, Idea Cellular, Trinethra, Minacs, Gyanodaya