Abstract

This micro case study is regarding the realignment of the manufacturing strategy by Bajaj Auto Ltd. in light of one of its manufacturing facilities becoming commercially unviable and the availability of production capacities and capabilities at other locations.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Strategy, Competition, Manufacturing strategy, Bajaj Auto, Two wheelers, Scooters, Motorcycles, Akurdi, Waluj, Pantnagar