Abstract

This case is about how Marico Ltd. achieved growth by pursuing a strategy of differentiation in all its products and services whether it be food products, hair care products, or beauty clinics. It also highlights the inorganic growth route adopted by the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

Differentiation, Competition, Generic Strategies, Saffola, Hair and Care, Manjal, Parachute, Kaya Skin Clinic, Sundari , Hair Code, Fiancee, Camelia, Magnolia, Aromatic, Kaya Life, Nihar