Hero Honda: Parting Ways?
Price: 200
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Details
Case Code:
CLBS115
Case Length:
2
Period:
Pub Date:
2011
Teaching Note:
NO
Price (Rs):
200
Organization:
Hero Group
Industry:
Automotive
Country:
India
Themes:
Strategic Alliances
Abstract
In 2010, there were speculations that Hero Group and Honda Motors, after an alliance of 25 years, were heading for a split. Analysts wondered whether after the split, Hero’s brand would retain the same charm it had when the partners were together.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Joint developments.
- Joint ventures.
Keywords
Joint development, joint ventures, Hero Honda, Honda, Hero Group
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