Abstract

University and Colleges Admissions Service (UCAS) a student admissions service provider in UK since 1994, with continuous diversification into various allied services in admissions spectrum, became the world's largest shared admissions service, by 2009. In UK, higher education continuously evolved to serve the growing needs of students, keeping pace with the domestic, European and International perspectives. UCAS has served the needs of the students and met institutions’ expectations as well.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Higher Education objectives and changes in the industry over a period of time.
• The concept of diversification in service industry.
• UCAS’ rapid diversification into allied services promoting continuous growth to the company.

Keywords

University and Colleges Admissions Service (UCAS), UK Higher Education, Overseas Education, Diversification, Admission Services