Abstract

The case discusses Maggi, an instant noodle brand of Nestlé India Limited (Indian arm of Swiss multinational, Nestlé) in the wake of high lead content findings in Maggi products and the subsequent chain of events which snowballed into the largest food scare the nation had ever witnessed. Further, the case reveals how Nestlé India responded to the fiasco and how the competition tried to capture the instant noodles market share in a situation where Nestlé India Limited had to take Maggi off the retailers’ shelves.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How can Maggi Noodles regain its pre-fiasco market share?
• What should Maggi’s communication strategy be to win its customers back?
• How should Maggi address the challenges posed by competitors who have gained ground in the last few months?

Keywords

Crisis Management, Communication Strategy , FMCG, Maggi India, Nestle