Abstract

The caselet, Pet Services in India: From Bow-Bow to Wow-Wow, explains the growing need for the pet services business in India. With the increase in the number of double income households and the increasing insecurity among the members of urban households, the number of people owning pets has also gone up. The entry of multinational firms offering products and services related to pets has affected the pet service market which existed in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The impact of changes in social structures on businesses
• How the entry of established players brings about a change in consumer behavior
• and Understanding the reasons behind the growth of pet service business in India.

Keywords

Pet Services, Pet Dogs, Mars Inc., Effem India Pvt. Ltd., Nestlé Purina Petcare, Venky's (India) Ltd., Dog food, Nutripet, Royal Canine and Pedigree