Abstract

The caselet delves into the reasons for the success of low-cost airlines in India. It also details the promotional strategies used by various airlines. The caselet speaks about how various players are waiting to enter the low-cost aviation industry in India and ends with a note on the negative attributes associated with low-cost airlines.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How low-cost airlines have changed the aviation scenario in India
• The reasons for the development and success of low-cost airlines
• and Promotional strategies followed by low-cost airlines

Keywords

Low cost carrier (LCC), Centre for Asia Pacific Aviation, Air Deccan, Corporate Flying, Bulk Reservation, Indian Airlines, SpiceJet, Kingfisher, Air India and Kochi International Airport