Abstract

The caselet, eHarmony: Assisting individuals in finding “soul-mates”, examines the cultural influences of Dr Neil Clark Warren on eHarmony, a match-making website that he founded. Warren’s Christian background influenced him to come up with a website that focused on assisting individuals in long term relationships like marriage rather than coming up with quick-fix services like speed dating. The caselet also assesses the reasons that made eHarmony more successful than other dating sites.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Influence of culture in business enterprises. How product differentiation helps in attracting consumers. Effectiveness of word-of-mouth campaigns over other methods of promotion

Keywords

eHarmony, Soul mates, Marriage and dating, Fuller Theological Seminary, Graduate School of Psychology, US Center for Disease Control, Divorce rates, Advanta, comScore Media Metrix and Dr Neil Clark Warren