Abstract

Canada-based Adbusters Media Foundation (Adbusters) founded by Kalle Lasn (Lasn) had the objective of redirecting the existing media culture of commercialization, to one which fosters awareness about one’s ecology and surroundings, and thereby encourages customers to stop excessive consumption. The caselet examines the methods Adbusters used for this purpose like culture jamming and anti-ads known as un-commercials in television or subvertisements in the print media.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The negative effects of over-consumption. Adbusters Media Foundation as a consumer action group. The impact created by advertisements.

Keywords

Adbusters, Adbusters Media Foundation, Media Carta, Blackspot shoes, Nike, Buy Nothing Day, Sweatshops, Un-commercials, Culture jamming, Anti-capitalism, Blackspot Anti-corporation Project, The PowerShift and Subvertisements