Abstract

This case is about the values which drive the culture at Wipro and how they have evolved over a period of time. The case also outlines the role of Azim Premji in building the Wipro culture. It can also be used in Business Strategy curriculum.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Organizational culture
• Leadership
• and Innovation.

Keywords

Organizational culture, leadership, Excellence, innovation, team spirit, Wipro, Spirit to Win, Azim Premji