Abstract

In 2008, leading global media investment management company, GroupM, started an online training initiative that closely resembled a social networking site. The program called Mspace, was created to bolster the interactive advertising knowledge of its employees and build their digital skills. The program made use of personas to deliver the training modules.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Training and development
• Training techniques
• and Training methods

Keywords

training, training interventions, online training, interactive digital learning system, classroom training, group training, emerging media and technologies, social network, personas, training modules, web-based training, training video games, knowledge, skills, Mspace, GroupM, MySpace, WPP