Abstract

The case study ‘Bajaj Allianz – A Pioneer in Adopting Digital Technologies for Recruitment in the Insurance Industry’ highlights the digital initiatives taken by Bajaj Allianz for the Human Resources function. The case details how the joint venture company implemented automation and machine learning technologies in both its life (Bajaj Allianz Life-BAL) and non-life (Bajaj Allianz General Insurance Company - BAGIC) entities to make its recruitment process quick, seamless, and paperless. The case focuses on the robotic video interviewing function that was part of Tal.Port (an end to end automated Talent Acquisition platform) implemented by BAGIC that made the company more agile in the dynamic insurance industry. It also looks at ‘i-RECRUIT’, a first-of-its-kind mobile application designed for insurance agent on-boarding introduced by BAL. The case finally describes the benefits accrued by Bajaj Allianz through partial automation of the HR function. In addition, it touches upon the need for companies to improve their digital interaction capabilities with customers, agents, and employees post the Covid-19 pandemic.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the need to take Human Resources digital
• Be aware of the various benefits of implementing digital technologies in the HR function
• Know about the pros and cons of automating the interview process
• Understand which recruiting tools can help achieve strategic HR objectives

Keywords

HR Technology; HR Automation ; Talent Acquisition; Agile HR; Recruitment; Interview Process; Hiring; Interviewing Metrics; Remote Hiring; Gamification; Mobile Learning; Employee Engagement