Abstract

The case ‘Myntra Revamps Employee Experience Program’ describes how the retailer made use of the leave benefit policy as a lever to initiate a successful transformation of Myntra’s employee experience program for a healthier, happier and productive workforce. The case seeks to highlight the importance of cultivating a sense of belonging and well-being among employees since it is considered a strong driver of employee engagement. The case describes how Myntra addressed this issue by replacing the sick leaves with wellness leaves to indicate a change in approach to employee welfare that considered mental and emotional wellness along with physical health. This was necessary for the company since the key drivers of employee engagement shifted significantly during 2020 as a result of the COVID-19 pandemic. Listening and acting on employee feedback, and top management support for the employee experience were a few key elements that led to the successful transformation of Myntra’s employee experience program. The case then details on the different types of wellness leaves offered to employees such as infinite wellness leaves, wedding leaves, care leaves and vacation leaves. The case also touches upon existing leave policies which included surrogacy leaves, parental leaves, adoption leave, pet leaves (called pawternity leaves), and gender reassignment surgery leave. Myntra also enhanced its Mediclaim policy that covered psychiatric consultation fees and extended support programs such as yoga sessions, meditation and emotional wellness webinars. The case ends with a brief mention of the impact of these initiatives which ensured that Myntra’s workforce took good care of their mental and physical wellbeing and had a right balance among health, family, and career that resulted in an increase in employee engagement and leadership trust.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the contribution of employee well-being and belongingness in the employee engagement model
• Become aware of the key elements that lead to a successful change in employee experience programs
• Learn about the key factors that need to be considered while designing leave policy
• Gain awareness of the various leave benefits offered in an organization
• Understand the importance of bringing changes to leave policy to improve employee engagement

Keywords

Organizational Culture; Employee Benefits; Employee Experience; Leave Benefit Policy; Work-Life Balance; Work Culture; HR Policy; Employee Engagement; Employee Productivity; Quality of Work Life; Employee Well-being