Localizing a Website
Price: 150
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Details
Case Code:
CLIBE006
Case Length:
2
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
150
Organization:
Not Applicable
Industry:
Technology & Communications
Country:
Global
Themes:
International Business
Abstract
The caselet explains the strategy that companies can adopt to succeed in the global market. It explains why websites need to be localized and gives information on translation software and web translators.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- How can companies target consumers across the globe
- What should be the contents of a multilingual website
- and The need to customize products & services
Keywords
Localization, standardization, Amazon.com, Ford, Toyota, P&G, McDonald's, Honda, GM, Pepsi, Coca-Cola, international marketing