KFC in India
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Details
Case Code:
CLIBE028
Case Length:
5
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
150
Organization:
KFC Holding Co
Industry:
Foodservice
Country:
India
Themes:
Market Entry ,Political Environment, Public Policy
Abstract
The caselet takes a look at the entry of KFC into India under the economic liberalization policy. It details the protests and agitations that the company faced that led to closure of its outlet. The caselet examines the reasons for these protests.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Multinational food joints in India
- Government’s stand on inviting MNCs in India
- KFC in India
- and Economic liberalization in India.
Keywords
Kentucky Fried Chicken (KFC), KRRS (Karnataka Rajya Ryota Sangha), Indian Prevention of Food Adulteration Act, 1954 (IPFAA), World Health Organization, US Food and Drug Administration, Swadeshi Jagran Manch