Abstract

The caselet takes a look at the pre- and post-liberalization period and the entry and establishment of PepsiCo. in India. It discusses the proposals made by PepsiCo. to the Indian government with regard to its entry into the Indian market and the extent to which the company has adhered to these proposals. It also takes note of the critical view of the company in the eyes of the public and the Government of India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Was it smooth sailing for Pepsi in India?
• Did Pepsi stick to the promises it made to the Government of India?
• Pepsi’s Indian operations
• Critical view of the company in the eyes of the public
• and Was Pepsi’s entry into India a boon for the Indian agriculture

Keywords

Janata Party, Coca-Cola, PepsiCo, urbanization, Global brands, Development and welfare of Punjab, Contract farming, Foreign exchange reserve (Forex) crisis, Liberalization, Indian economy, Agro-related investment