Abstract

The caselet describes the globalization strategies of Toyota and explains how Toyota began its global expansion and soon became a leading automobile company in the world. It focuses on the various long-term and short-term plans drafted by the company, the hurdles faced, etc. in the process of its achieving its objective of becoming the world’s leading automobile player.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Toyota’s globalization efforts
• Impact of diverse needs and preferences of customers on globalization
• Can Toyota achieve its ‘Global Vision’?
• and What is ‘global localization’?

Keywords

Toyota Motor Corporation, globalization, automobile manufacturer, localization, global business vision, localizing design, global automobile market, market share, saturated demand