Abstract

The caselet analyzes the consequences of the merger between the Daimler-Benz AG and Chrysler Corporation. It discusses how the merger proved to be a costly mistake for both the organizations and attempts to analyze the factors that led to the failure.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Do mergers always have a positive impact on companies?
• Role of human resource in the success of a merger
• How cultural factors make or mar mergers
• and Is the Daimler-Chrysler merger a merger of equals?

Keywords

Chrysler Corporation, Daimler-Benz AG, Daimler-Chrysler, merger, cross-cultural merger, transnational merger, post-merger integration, cultural differences