Abstract

The caselet discusses the various e-business initiatives of GE. It shows how the company profited in the way of improved sales through its e-business initiatives. It focuses on the optimal use that the company made of technology in its e-business strategies and explains the role of e-business strategies in improving the effectiveness of the company’s business operations.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How e-commerce can improve the efficiency in business operations
• The role played by technology in e-business
• and Measures that GE adopts to effectively implement e-commerce in its businesses.

Keywords

General Electric Company (GE), Internet, business practices, e-business strategy, transactional website, e-business practices, iCenter, WebMD, e-business marketplace, reliable information interchange, business applications, e-mail-based transactions, electronic marketplaces, online technologies, online sales, product list, online tool, e-Buy, e-Make, and e-Sell