Abstract

The caselet details the Do-Not-Call (DNC) registry introduced by the USA to protect its residents from unsolicited calls made by the telemarketers. The economic impact of the DNC registry on the Indian Business Process Outsourcing (BPO) companies is also discussed. Finally, the case takes a look at the misuse of mobile phones for marketing purposes in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Impact of regulatory environment on marketing communication strateg
• Compliance responsibility of client and telemarketer
• Role of self-regulatory institutions in educating telemarketers
• and Public interest litigation to curb telemarketing in India.

Keywords

US, Federal Law, Telemarketing, Do-Not-Call (DNC), Registry, Database, Florida, Missouri, India, Business Process Outsourcing (BPO), Call Center, NASSCOM, American Teleservices Association