Abstract

The case “Rescue and Relief during Chennai Floods of 2015 : Role of Social Media” talks about Chennai floods of 2015 and role of social media in rescue operations . The case firstly provides detail about how help poured in through social media to the flood victims in Chennai from India and even across the world. It even describes how severely entire city was affected due to severe floods and rains. Further it gives overview about the extent of help provided by social media and Indian civic authorities. At last it discusses an insight from experts about the role played by social media in rescue operations and its positive impact.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the role of social media in rescue operations
• To evaluate the effectiveness of social media and its positive impact on rescue and relief operations

Keywords

Floods,Chennai, Social media,Rescue and Relief,Disaster Management, Civic management, National media, News paper,websites, Google forms, NDRF,Flood victims,Share botton or RT,Aid requests ,Google document