Abstract

The case is about the enterprising initiatives undertaken by young entrepreneur Sandhya Raju through the launch of CallHealth to provide improved medical services to people at their doorstep to help them live a healthy and better life. CallHealth is an innovative and integrated healthcare system to cater to the comprehensive healthcare needs of the people in their homes. As an aggregator of healthcare services, CallHealth provided a complete range of healthcare services under a single platform. It originated from the emerging need to build a connectivity and collaboration among the stakeholders of the healthcare system to provide a wholesome healthcare package to people at their doorstep. It aimed to offer the best of kind healthcare services to the people by combining technology and the best minds in the healthcare sector. By integrating technology with the healthcare system, CallHealth made an attempt to gain rich patient experience about its top healthcare products and services.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the entrepreneurship initiatives undertaken by Sandhya Raju through the introduction of CallHealth.
• Understand CallHealth’s integrated healthcare services, a one-stop solution to healthcare issues for patients.
• Analyze the comparative advantage of CallHealth’s online healthcare services over offline healthcare services.

Keywords

CallHealth,Online Healthcare services,Satyam Computers,Emergency Management and Research Institute (EMRI),Integrated healthcare,B. Ramalinga Raju,Mobile Health Officer (MHO),Sandhya Raju