Abstract

The caselet provides an overview of the digital camera market in India. It examines the factors that helped digital cameras register a higher sales growth rate than roll-based analog cameras. The caselet outlines the challenges and problems that hinder the growth of digital cameras in India. Finally, it gives a brief description of the global status of digital cameras.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Digital camera market in India
• Product life cycle and marketing mix
• New product development.

Keywords

Digital Camera, Polaroid, Kodak, Fuji. Photography, Film Roll, Canon, Imaging, Sony, Memory Stick, Battery Technology