Abstract

The article discusses about online advertising in India and the strategic partnership between MSN India and NDTV, NDTV would represent MSN India, to its advertisers. The television commercials would run on the left-most corner of www.msn.co.in, the home page of MSN India. It also discusses that the Internet and Mobile association of India (IAMAI) reported that the internet users have increased from 25 million in 2004 to 38.5 million in November, MSN India had already received advertisements from brands like Windows media center, Sahara, Reid & Taylor, Punjab National Bank, GE country wide, India Today, and Alliance Insurance, It concludes with a discussion on introduction of innovative concepts such as desktop television.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

online advertising, MSN India, NDTV media (NDTV), tie up, strategic partnership, advertise, MSN Search, MSN Hotmail, deals, marketing, media experts, sales and marketing, pop up ads, click on advertising, advertising strategies, desktop television, internet, technology, software, home page, television commercials, INR, duration, commission, time band