YouTube LLC’s Strategy in India
Details
CLMM074
3
2009
NO
200
YouTube, LLC
Technology & Communications
India
Digital Marketing,Market Analysis, Market Entry
Abstract
In 2008, the popular online video community YouTube, announced the launch of its Indian site (YouTube.co.in). YouTube expected to expand its user-base in India in a big way in the future by forging partnerships with various other companies and providing an offering that would suit the local tastes and preferences of the Indian users.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
online video community, social networking, video sharing, intellectual property rights, advertising, customized advertising, competition, IPR, culture, lifestyle, technology, India, YouTube, PayPal, Google, Orkut, Yahoo
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