Abstract

The case “KFC India’s Digital Marketing Campaigns” talks about the digital marketing campaigns launched by KFC India to reinforce the connection between KFC the brand and its customers in India. The campaigns also helped KFC to engage with its customers. The case touches upon the use of social media by KFC India to run the campaigns. It also describes the benefits KFC India accrued from the use of digital channels to reach out to its customers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the importance of digital marketing in connecting with customers and engaging with them.
• Analyze how companies can make effective use of social media for digital campaigns.
• Understand the importance of an appropriate media mix for marketing campaigns.
• Acquire insights into social media strategies of organizations, especially restaurant chains like KFC.

Keywords

Advertising; Marketing Management; Marketing Communication; Integrated Marketing Communications; Marketing Campaign; Digital Marketing; Media Strategy; Promotion; Social Media Marketing; Communications Mix; Digital Advertising