Abstract

The caselet provides an overview of Nike as a company and how it grew up to be one of the premier footwear manufacturers of the world. It focuses on how the company failed to properly select a correct demand projection model. The problems that arose out of this failure to implement the new technique are also discussed in detail. Finally, the caselet presents the remedial measures taken by Nike.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The importance of accurate demand fore-casting to streamline inventory management
• Selecting an appropriate demand projection model
• and Factors that must be kept in mind while implementing new modernized forecasting software

Keywords

Supply chain, Demand forecasting, Nike, Footwear, Inventory, i2 Technologies Inc, Automated projections, Back orders, 'make-to-sell', 'make-to-order', order management systems, Gartner Inc, SAP, ERP, Fortune