Abstract

The caselet examines the obstacles encountered by the world famous jeans maker Levi Strauss in its operations in India. It talks about the impact of government regulations on the company’s entry strategies. It describes the sourcing, pricing, and distribution strategies followed by Levi Strauss and their impact on its business. It also describes how the company gradually extended its product portfolio in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Entry barriers to international business
• Impact of customer perception on pricing strategies
• and Importance of diversification for growth.

Keywords

Levi Strauss, Dockers, Wrangler, Wholly Owned Subsidiary, Sub-Contract, Manufacturing, Youth, Price, Weekender, Shoppers' Stop