Abstract

The caselet describes how the strategies adopted by Amazon.com (Amazon) to satisfy its customers ended up in inventory being piled up at the warehouse. The caselet discusses the steps that Amazon took to spruce up the inventory management system and the benefits that it derived from this. It also outlines the distribution process adopted by Amazon to dispose of its products quickly. Finally, it touches on the benefits that the company obtained by selling other retailers’ products through its website.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Customer satisfaction
• Need for efficient inventory management
• and Distribution of products by online marketers.

Keywords

Online, Inventory Management, Amazon, Hardware, DVD, Orders, Holiday Shopping, Outsource, e-Commerce, Website, Turnover