Abstract

This caselet begins with a description of Maruti Udyog’s (Maruti) falling market share on account of emerging competition. It discusses the use of technology in logistics and vendor management as a cost cutting measure. The benefits of each technology initiative are also discussed.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Impact of competition on profits
• and Effect of technology in reducing costs.

Keywords

Maruti Udyog, Cars, Sedan, Information Technology, Logistics, Dealer, Extranet. ERP, Vehicle Tracking, Delvery Instruction, Electronic Card, Inventory, Bar Codes