Abstract

CGH Earth specialized in resorts that offered a local flavor, environmental sensitivity, and an original and quality experience as its USP. This caselet discusses the theme-based resorts of this hotel group that provided differential experience to the customer. This caselet also discusses the special value added services provided by each resort.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Concept of theme based resorts
• Need for value added services in resort and hotel industry
• and Importance of proper marketing channels for resorts.

Keywords

CGH Earth, Casino Hotels, Coconut Lagoon, Spice Village, The Marari Beach, The Brunton Boatyard, Spice Coast Cruises, Bangaram Island Resort, Kerala, Resorts, Backwaters, Traveler