Abstract

This caselet discusses how Cox and Kings managed to create a niche in the travel industry by introducing new products for different customer segments. The other initiatives undertaken by Cox and Kings to make their services more efficient also form a part of this caselet. Finally, this caselet describes the value added services offered by the travel company to give comfort and convenience to the customer.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Need for product innovation in tour and travel services
• and Importance of improving operational efficiency.

Keywords

Cox And Kings, Udaan, Spiritual Sojourn, Tour Operators, Tour Packages, Traveler, School Children, Holiday Packages