Abstract

This caselet discusses the entry of Hutch into India and its innovative offerings to the Indian customer. It discusses the value added ser-vices offered by Hutch to entertain the custo-mers. It also gives an insight on the telecom company’s efforts to differentiate its strategies in light of the cultural diversity in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Innovation in cellular services
• Importance of understanding Indian culture for MNCs
• and Value added services in telecom.

Keywords

Hutchison Telecom, SMS, MMS, GPRS Roaming, EDGE Technology, Ring Tones, Mobile Services