Abstract

Merrill Lynch & Co, Inc (Merrill) is one of the world’s leading investment banks, with offices in over 35 countries and 48,100 employees. A bearish stock market in 2001 along with a series of scandals had adversely affected the company’s profit margins. It was at this juncture that Stanley O’Neal had taken charge as President. Later O’Neal became CEO and Chairman of Merrill. The case discusses in detail, the initiatives taken under the leadership of 蹞퐅≽푂ﲙV to revamp Merrill’s organizational culture and restore its competitiveness.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Restructuring, Turnaround, Scandals, Leadership, Merrill Lynch, Stanley O'Neal, Entrepreneurship, Technology, Super Nova, Siebel systems, Research, Financial institution, Investment bank, David Romansky, The Securities and Exchange Commission, SEC