Abstract

The case describes the organizational culture at Nokia and explains how it helped the company become one of the most innovative ones in the industry. The focus of the case is on innovation and how, by constantly upgrading and introducing new features Nokia became the market leader in the mobile phone market. The case discusses the factors which helped Nokia become the biggest player in the mobile phone market: the culture of the company, its human resource philosophy and the organization of its R&D.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Factors that contributed to a unique culture focused on innovation and creativity.

Keywords

Organizational culture, Nokia, industry, innovation, upgrading, market leader, mobile, phone, market, biggest player, culture, company, human resource philosophy, organization, R&D