Abstract

The case describes the various training and development initiatives taken up by the British Broadcasting Corporation (BBC) under the leadership of Greg Dyke. It discusses in detail about the ‘One BBC’ program and its training module - ‘Making It Happen.’ The case also explains in detail BBC’s leadership development program which was developed in collaboration with Ashridge Business Management school. Finally, the case presents the benefits of the leadership program to the employees and views of the analysts regarding its effectiveness.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Examine the problems faced by large organizations as a result of poor management and culture. Study and analyze the training and development programs undertaken by BBC. Appreciate the importance and benefits of leadership development programs in public or

Keywords

BBC, Greg Dyke, Training and Development, Leadership Training, Change Management, 'One BBC' program, 'Making It Happen' program, Seven Theme Teams, Upfront Employee Induction program, Competitive Development Group, 360-Degree Feedback, Collaborative Working, Action Learning, Mentoring, Learn.Gateway, Building Public Value